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Best Online Runway Experience

02/22/2010

I have always admired Ralph Lauren for the way it understands its followers and the way we consume media. Luxury Lab, a luxury industry think tank, rated Ralph Lauren as a digital genius of the industry. See Business of Fashion‘s report on Luxury Lab’s other findings.

If possible, I always watch a video of the show along with a look book from Style.com or GQ.com right beside it. It is important to see a garment on a moving model to witness its weight, fit, and sway. But with the cameramen’s panning, zooming, and cuts, it can be hard to really take in a whole look at once. My screen usually looks like:

My screenshot (Youtube and Style.com)

When poking around the Ralph Lauren site to experience the collection, I found that they are using my same technique to give us a better user experience:

Ralph Lauren Viewing Experience (via ralphlauren.com)

Kudos to Ralph! You guys really are geniuses.

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