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Tommy Hilfiger: FW 2010

02/23/2010

Interning at Tommy a few years ago was my first introduction to the corporate fashion scene. At the office, everyone treated you like close friends and was always willing to share a laugh. I worked in PR managing a lot of the samples that were sent for edit at large fashion publications. A lot of Tommy is actually very high end and well crafted, and it is a shame that most people’s impressions are formed from the more plain in-store environments at Macy’s.

Tommy has always had great production value. Romance was the theme in hair and makeup and in the soundtrack. The 80s influence was taken as a reference point, but wasn’t over bearing. There was a nice sense of casual luxury here. I have never seen plain heather grey cotton jersey look so glamorous, especially when used as an unexpected accent on traditional pieces such as a trench or anorak.

Look 9 Tommy Hilfiger FW2010, via Style.com

This casual-but-structured effect was also seen in the chambray shirts and harem pants (it has the look of denim, but the aged lightness of vintage linen). And the tracksuit stripes on Arthur Kolkov’s tux was surprisingly witty. Although I don’t typically think of Tommy as a brand that is especially astute at color, I thought burnt orange was a very nice choice. The booties seem like an easy sell for the brand (plenty of my friend would love those for fall).

Despite these good qualities, I still can’t help but feel that more editing should have been done. (Am I the only one that found the faux bois dress, houndstooth skirt, and patterned silk miniskirts a little odd against the rest of the collection?)

Check out the full collection here.

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