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Edun Logo, via

There has been a growing segment of green fashion available to consumers for the past few years. And luxury houses are taking notice of this trend. LVMH already bought a minority stake in Bono’s ecofashion line Edun.

“EDUN is a progressive brand that provokes us to think beyond fashion. Launched in Spring 2005 by Ali Hewson and Bono, the company’s mission is to help build Africa as a viable source of production for fashion.  Founded on the premise of trade not aid, EDUN is a for profit business that aims to raise awareness of the possibilities in Africa to encourage emulation.  To help achieve this goal, EDUN is investing in the development of a community-based value chain, beginning with organic cotton.”


Edun actually has some cool garments for the hip LA-er who wants the rocker or rising starlet I-just-rolled-out-of-bed-after-sleeping-in-these-clothes-last-night look. Tons of graphic tees, heavier knits, and some pants as well.

2 Comments leave one →
  1. Alternative Material Clothing permalink
    02/26/2010 9:37 AM

    Hi, carry on with more eco fashion material!

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