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FEED

02/26/2010

I was introduced to FEED Projects my freshman year of college when I attended an Oxfam event thrown at NYU. Lauren Bush, former Ralph Lauren model and of the George W. Bush extended family, was a guest speaker and discussed why she decided to start FEED Projects LLC.

“FEED Projects goal is to reach hungry children through the sales of our FEED bags. FEED bags raise much-needed funds for WFP school-feeding operations and awareness of the problem of child hunger.

All FEED products are made as eco-friendly and fairly as possible. Our bags are produced with high-quality, 100% organic cotton and natural burlap. We work with only audited and certified fair labor facilities. It’s important to us to visit the places our products are made AND the places our donations are going.”

-Feed Projects

Since its founding in 2006, FEED has come a long way, offering a wide variety of (very cute) ecofashion options.

Feed 2 Bags, via feedprojects.com

Feed Haiti Bag, via feedprojects.com

I  recently had an interesting discussion with a woman who works at a nonprofit that was having problems getting potential patrons engaged with the cause. I told her that, for the fashion conscious anyways, people want their peers to know that they are being socially conscious. It is not the functionality or the fashion of the bag, but the big FEED logo emblazoned on the side. Consumers would rather purchase something to go towards a cause than just plain donate. Because they are giving money, they want something more tangible to walk away with. I suggested that the woman get in contact with a vendor.

It is clear that FEED Projects is quite the business operation and successfully capitalized on social marketing:

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