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Art of Trench

02/27/2010

I have always been a fan of brands that have a good understanding of the digital space. Burberry is rising on my list of labels to watch. Before live broadcasts of fashion shows in 3D, last year’s Art of the Trench solidified Burberry’s position as a leader on the web. Consumers are looking for more ways to meaningfully engage with their favorite brands online. Art of the Trench is a in-brand experience (everyone must wear a Burberry trench, stylists choose the photos to go up) and makes use of user generated content (candid photos). I especially love how Scott Schuman‘s photos are woven in to give the mosaic more consistency.

The Art of Trench, via artofthetrench.com

Plus, the music in the background makes me feel like the pictures are a runway show themselves. I love the Kooks.

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