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Valet. via

Retailers are recognizing the power of the male consumer. Since the recession, men have proven to be loyal shoppers because it is a necessity rather than a fun activity. And, in general, men care more about how they look since the metrosexual made his debut this past decade. Labels are taking advantage of this and are making male focused stores and offering tailored shopping experiences.

The same thing is happening online. My friend introduced me to a great site called Valet, a male focused online magazine with articles on products and tips on how to look your best. The site is graphical and easy to navigate and even allows users to contribute by pitching their own ideas for features! I also like the fact that it keeps in mind that men who like to look good (gay or straight) still want a masculine interface (we are all still men, right?). My only wish is that there were more articles or interviews that were a bit outside the arena of style (politics, business, sports, etc).

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