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Lifestyle Brands

04/08/2010

A lifestyle brand is one that allows customers to immerse themselves fully into a branded experience during their everyday lives. Lifestyle brands should include categories: apparel, accessories, fragrance, and home. Examples of lifestyle brands: Calvin Klein, Ralph Lauren, Giorgio Armani, and Tommy Hilfiger.

It is amazing what designers for home can do! At Ralph Lauren, home designers take inspiration from the fashion collection. Check it:

Ralph Lauren, Spring 2010 via telegraph.co.uk

La Plage Collection, via ralphlauren.com

And it is just me, or does anyone else LOVE this varsity patch chair?

Varsity Patch Chair, via ralphlauren.com

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